30″ FILM
THE LAST ROAR
Audiovisual piece built around the celebration, with brand presence at the open and close.
AFA OFFICIAL CHANNELS + PARTNER MEDIA
SPECIAL COMMERCIAL EDITIONAFA MARCA GLOBAL
THE LAST CHAPTER
The final pages of a story that changed forever the relationship between a national team, a country and the world.
And there are still brands that can write them.
THE LAST CHAPTER IS NOT JUST THE END OF AN ERA. IT IS THE LAST OPPORTUNITY TO BE PART OF IT.
THE LASTS
The last times
One last time. A global audience. An unrepeatable brand opportunity.
- 01LAST MATCHMundial 2026 · Final
Argentina 0 - 1 Spain. Messi's last match with the national team.
- 02LAST GOALJulio 2026 · Octavos de final
Argentina 3 - 2 Egypt, in Atlanta: the equaliser in the comeback.
- 03LAST ASSISTJulio 2026 · Octavos de final
In that same match against Egypt: a goal and an assist.
- 04THE GOODBYE31 de agosto de 2026
He announced his retirement from the national team in a handwritten letter.
- 05THE LAST WORDS31 de agosto de 2026
“I gave everything, I have nothing left to give.”
- 06WHAT REMAINS31 de agosto de 2026
“I love, I loved and I will always love being with the national team.”
- 07THE ERA2005 - 2026
More than two decades wearing the Argentina shirt.
- 08THE LEGACY2021 · 2022 · 2024
Copa América, World Cup and Copa América: the cycle that changed the brand.
YEARS OF THE ERA
21
CLOSING
31 August 2026
LAST MATCH
2026 World Cup final
WHAT COMES NEXT
The commercial legacy
Facts from the close of the Messi era with the Argentina national team. The brand goes on: what follows is how it is told.
2006 → 2026
The era, in one line
Twenty years of a sporting journey that also became South American football's most important commercial curve.
- 2006
World Cup debut
First World Cup with the Argentina national team.
- 2021
Copa América
The title drought ends.
- 2022
Finalissima + World champions
World champions: a historic leap in commercial demand.
- 2024
Back-to-back Copa América
Back-to-back continental champions.
- 2026
World Cup final
Last match with the national team.
- 2026
THE LAST CHAPTER
The era's final pages: the last commercial window of an unrepeatable cycle.
FROM LEGACY TO OPPORTUNITY
From legacy to opportunity
The value of this chapter is not only emotional: it is audience, reach and brand strength.
LEGACY
years with the Argentina national team (2005-2026)
GLOBAL REACH
continents with commercial presence
AUDIENCE
AFA digital community
BRAND POWER
Brand Strength Index
SCARCITY
Unrepeatable
an era that has closed and will not return
BRAND SIMULATOR
WHAT IF YOUR BRAND WAS THERE?
Imagine your brand in the final chapter.
Your brand inside the daily conversation of a global community of tens of millions.
Conceptual simulator. It does not imply availability or allocation of commercial rights.
YOUR BRAND×ARGENTINA
DIGITAL
THE LAST WINDOW
THE LAST WINDOW
Some opportunities come back. This one doesn't.
Partnering with Messi's last matches for Argentina is not buying visibility: it is being part of a cultural and sporting moment that goes beyond football and will keep being told for decades.
Ways to be part of it
01
OFFICIAL PARTNER
Institutional partnership with the Argentine national teams, with category and scope to be defined.
ENQUIRE →
02
CONTENT PARTNER
Co-creating storytelling around the final chapter, in AFA's own formats.
ENQUIRE →
03
DIGITAL EXPERIENCE
Presence across the official digital ecosystem and the market-by-market account network.
ENQUIRE →
04
MATCHDAY ACTIVATION
Conceptual activation around matchday and its ritual.
ENQUIRE →
05
HOSPITALITY
High-end experiences for clients, partners and internal teams.
ENQUIRE →
06
GLOBAL ACTIVATION
One creative platform deployed across AFA's priority markets.
ENQUIRE →
07
LEGACY EDITION
Legacy projects tied to the close of the era and its historical record.
ENQUIRE →
Conceptual opportunities. Scope, categories and rights are defined with the AFA commercial team.
GLOBAL REACH
ONE CAPTAIN. ONE SHIRT. THE WORLD WATCHES.
The last chapter is not watched from one country: it is watched, discussed and activated across every market at once.
Argentina
Where the story begins: the national team as an everyday cultural fact.
SELECTED PARTNERS
Brands that understood the moment
Global companies that already chose to stand with the Argentine national teams in their most exposed era.
THE MOMENT
The last roarcannot be bought later.
Every celebration of this era is already history. The ones left are the last a brand will ever share.
ADVERTISING · THE ROAR
THE ROAR AS AN ADVERTISING ASSET.
One instant, three ways to be present: the voice of brand builders, the available ad formats and the direct channel with the AFA commercial team.
“A brand doesn't buy a second of screen time. It buys the memory that remains after the roar.”
Marketing Director · Beverages category
CONCEPTUAL TESTIMONIAL
“Some campaigns are measured in impressions; some moments are measured in generations.”
Global Brand Lead · Technology category
CONCEPTUAL TESTIMONIAL
“The final chapter has no plan B: either the brand is inside, or it watches from outside.”
Planning · Regional agency
CONCEPTUAL TESTIMONIAL
ADVERTISING · THE ROAR
THE LAST ROAR
VERTICAL SOCIAL
WE WERE THERE
Vertical cuts of the moment for feed and stories, adapted to each brand's identity.
NATIONAL TEAM DIGITAL ECOSYSTEM
OUT OF HOME
ONE COUNTRY, ONE ROAR
Large format in key cities, synced with the window of the final matches.
BUENOS AIRES AND INTERNATIONAL MARKETS
MATCHDAY
THE STADIUM IS ALSO MEDIA
In-stadium activations and hospitality around the celebration and the farewell.
ARGENTINA NATIONAL TEAM MATCHES
CONTACT PANEL FOR BRANDS
Direct channels with AFA Marca Global for brands interested in the final chapter.
- 1 · You register your brand's interest.
- 2 · The commercial team replies with the deck.
- 3 · Category, scope and rights are defined.
Conceptual testimonials and formats, prepared to define scope, categories and rights together with the AFA commercial team.
Some players leave a legacy.
Some become the legacy.
Messi became both.
Now comes the final chapter.
BE PART OF THE LAST CHAPTER
Add your brand to the last chapter
Three steps. No endless forms: tell us who you are, where you want to play, and let's talk.
- 01 · Who are you?
- 02 · Where do you want to play?
- 03 · Let's talk.
