AFA | Marca Global, the book of the transformation.

“Eighteen chapters on the commercial, sporting and institutional transformation of the Argentine national teams: from the 2017 starting point to the 2026 global brand and the 2027–2028 milestones. Bilingual edition, Spanish / English.”

The journey runs from an association in debt in 2017 to a brand with a Brand Strength Index of 90.7 in 2026, from five sponsors to one hundred, and from institutional silence to a Harvard case study.

“This book updates online. Each chapter has its own page with interactive data, graphics and galleries, always kept current at afamarcaglobal.com.” The PDF is the printable, shareable version of the same material.