05 / 182018–2026

Commercial growth

From five to one hundred brands: how South American football's largest commercial portfolio was built.

05COMMERCIAL GROWTH

From five to one hundred.

A real wall of brands. Filter by region, industry or year and explore how the portfolio was built between 2017 and 2026.

Claudio Fabián Tapia, AFA president, hand on his chest during the anthem
Without that support, it would be very hard to develop a project and grow elite national teams like the ones we have.
Claudio Fabián TapiaPresident of the Argentine Football Association (AFA)

🎬 Sponsor Day 2026

120+ brands
in one single place

Together we power Argentine football

  • 120+ brands present
  • Claudio Tapia in attendance
  • Direct contact with the National Team
  • Elite reach guaranteed
Join the ecosystem

Sponsor Day · Lionel Messi Training Ground

  • adidas
  • Google | Gemini
  • Coca-Cola
  • Lay's
REGION
20172026
90RESULTS
WHAT YOU ARE SEEING

Today there are 90 brands supporting the National Team from every corner of the world. Of that total, 8 are on the showcase with a logo, and the other 82 make up the portfolio. The region with the strongest presence is Argentina with 25 brands.

Every logo — and every name — is a company that chose to stand alongside the National Team.

adidasadidas
Google | GeminiGoogle | Gemini
Coca-ColaCoca-Cola
Lay'sLay's
LexarLexar
DiDiDiDi
Cotti CoffeeCotti Coffee
KalshiKalshi
AirbnbAirbnb
AlaAla
Always - GilletAlways - Gillet
AmulAmul
Ant InternationalAnt International
Apuesta TotalApuesta Total
ArcorArcor
ASP CHINAASP CHINA
AssistcardAssistcard
ATFXATFX
Avia GamesAvia Games
Baires GrillBaires Grill
BaldoBaldo
BetanoBetano
BetpandaBetpanda
BetWarriorBetWarrior
BGHBGH
BriliantoBrilianto
BTCCBTCC
Century GamesCentury Games
DanoneDanone
De SillasDe Sillas
DeepcoinDeepcoin
DeRucciDeRucci
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