01 / 182017

The starting point

The 2017 starting point: an association in debt, with no global sponsors and no story of its own.

01THE STARTING POINT

In 2017, the AFA had five sponsors.

Today it has more than one hundred. It's as if, for nine years straight, a new brand decided to back the national team almost every month.

20172026
05
SPONSORS
SPONSORS
20×
growth in 9 years
≈ 1/month
new brand added
5 continents
commercial reach
III stars
backing it