31 AUGUST 2026
Thank you, Captain
“It was a decision that hurt and still hurts deep down, but I understand this is the moment.”
AFA's commercial growth did not run alongside his career by chance: every sporting title opened a new cycle of brand demand. This chapter measures that correlation.
All-time national team record
All-time top scorer
Team record
2006 – 2026
2nd all-time
Plus 4 assists: top assist provider of the tournament
One single timeline
ACTIVE SPONSORS · SPORTING MILESTONES
Hover —or tap— the gold markers to see how the commercial curve moved at each sporting milestone.
AFA's Brand Strength Index curve multiplied its slope in the years of Messi's greatest exposure with the national team.
Between 2021 and 2026 —the Copa América, Finalissima and World Cup cycle— the portfolio went from 34 to 100 active sponsors, two thirds of the decade's total growth, with a BSI of 90,7.
OPEN THE BRAND COMPARATOR
A commemorative window for brands looking to associate with the close of the era.
Retrospective content, archive pieces and tribute activations over the coming months, within the same commercial framework as the rest of the portfolio.
ENQUIRE ABOUT THE LEGACY EDITION