06THE COMMERCIAL LEAP
in nine years
From five brands to more than a hundred. The national team's commercial portfolio multiplied twentyfold in under a decade: nearly one new sponsor per month, every month, for nine years.
Brand Strength Index (Brand Finance)90,7 / 100
Strength as perceived by audiences and investors.
Global national-team ranking#1
First place among the 48 national teams of the 2026 World Cup.
Major tournaments: Qatar '22 · CA '24 · World Cup '263 finals
Three finals in four years. Almost unheard of in modern football.
BRAND STRENGTH INDEX · NATIONAL TEAMSBRAND FINANCE · DEC. 2025
AFA (Argentina)90.7
Brazil84.0
Germany82.0
France81.0
England80.0
THE PEAK OF A DECADE