~35 million followers. Seven out of every ten Argentines follow the national team.
Combining Instagram (~22,5 M across Spanish and English), Facebook (7.6 M), TikTok (3.9 M) and regional accounts, the AFA community equals 70% of Argentina's population. We don't speak with a single global voice: there's a deliberate architecture of channels by language and region.
new IG followers across finalist squads in 30 days (+6.6%).
followers after adding 5.6 M in a single World Cup month.
In July 2024 the national team ranked 4th in Goal.com's FIFA top 30 with 29.7 M followers across all of its accounts. Today it holds ~22.5 M on Instagram alone (ES+EN): almost the same volume as France's entire IG operation in 2024, with two fewer years of history.
BEFORE: FIFA top 30 national teams · all official accounts · TODAY: IG ES + IG EN (core accounts @afaseleccion / @afaseleccionen)