12LOCAL DIGITAL PRESENCE
official accounts. One conversation per market.
The national team doesn't speak with a single global voice: every strategic market has its own official account, with dedicated content, language and posting times. That's how the brand stops being imported and becomes local.
Argentina · Spanish@AFAEspanolGlobal · English@Argentina_AFA_ENIndia@AFA_IndiaChina@AFA_ChinaSaudi Arabia@AFA_ArabiaSauditaPakistan@AFA_PakistanBangladesh@AFA_BangladeshVietnam@AFA_VietnamAustralia@AFA_AustraliaNew Zealand@AFA_NZ
OFFICIAL ACCOUNT NETWORK BY LANGUAGE AND MARKET