A decade of transformation

Five brands back the national team. The foundations of a new commercial strategy are laid.

First test of global exposure under the new leadership.

The regional sponsorship division is professionalised.

Digital transformation accelerates. Owned platforms grow fast.

Argentina are champions. International commercial demand explodes.

The AFA brand enters the global top tier. An unprecedented leap in value.

Markets open up across Asia, the Middle East and North America.

Back-to-back continental titles. A new wave of global partners.

The model by region and industry is consolidated.

Heading into the 2026 World Cup with more than 100 active sponsors.