08 / 182017–2026

Interactive comparator

Interactive comparator: pick competitors and years and watch the curves in real time.

08INTERACTIVE COMPARATOR

Choose your rivals. Compare side by side with AFA.

BSI measures brand strength (familiarity, consideration, reputation, recommendation). Above 85 is AAA territory — Nike, Coca-Cola or Apple.

METRIC
YEAR RANGE2017 → 2026
2017
2026
COMPETITORS3/3 · AFA fixed
National teams
Clubs
Leagues
Benchmark brands
BRAND STRENGTH INDEX · YEAR 20260–100 scale · Brand Finance
201720182019202020212022202320242025202697.773.248.824.40.0
AFA · ArgentinaReal MadridFC BarcelonaPremier League
National team
AFA · Argentina
90.4/100
▲ 27.6% · 2017–2026
Club
Real Madrid
88.5/100
▲ 6.4% · 2017–2026
Club
FC Barcelona
86.8/100
▲ 4.2% · 2017–2026
League
Premier League
89.2/100
▲ 6.4% · 2017–2026
FULL MATRIXVALUES 2026
MetricAFA · ArgentinaReal MadridFC BarcelonaPremier League
BSI90.4/10088.5/10086.8/10089.2/100
Community35 M450 M420 M90 M
TAKEAWAY · 2026
  • AFA outperforms Real Madrid by 1.9 BSI pts.
  • AFA outperforms FC Barcelona by 3.6 BSI pts.
  • AFA outperforms Premier League by 1.2 BSI pts.
SOURCEBrand Finance · BSI, Dec. 2025 · Curves: internal estimate 2017–2026
Claudio Fabián Tapia embraces Lionel Messi next to the World Cup trophy
Playing five finals and winning four… I believe this is the best Argentina national team we have ever had.
Claudio Fabián TapiaPresident of the Argentine Football Association (AFA)