07THE NUMBERS, MADE HUMAN
The numbers impress. The comparisons endure.
20×
EL SALTO EN NÚMEROS
The national team's commercial portfolio multiplied twentyfold between 2017 and 2026.
90,7
BRAND STRENGTH INDEX
The same brand-strength league as Nike, Coca-Cola, Dior, McDonald's and YouTube.
100+
SPONSORS
«Almost a new sponsor every week. Unthinkable a few years ago.»
~35 M
SEGUIDORES
Seven in ten Argentines follow the national team on its official accounts.
+213,6 M
FANS NUEVOS EN 30 DÍAS
In a single World Cup month, football added an entire 'Brazil' of new IG followers.
3 finales
EN 4 AÑOS
Qatar 2022, Copa América 2024 and the 2026 World Cup. Virtually unprecedented in modern football.